EB Assignment: 04

Company Name: Amazon.com
7 P's applied on the website of amzon.com

Product:
Books

Books
Kindle Books
Textbooks
Magazines
Movies, Music & Games

Movies & TV
Blu-ray
Video On Demand
Music
MP3 Downloads
Musical Instruments
Video Games
Game Downloads
Digital Downloads

Kindle Store
Books, newspapers & more
Video On Demand
MP3 Downloads
Game Downloads
Kindle

Kindle
Amazon's 6" wireless reading device
Kindle DX
Amazon's 9.7" wireless reading device
Accessories
Books
Newspapers
Magazines
Kindle Store
Computers & Office

Laptops & Netbooks
Desktops & Servers
Computer Components
Computer Accessories
Printers & Ink
Software
PC Games
Office Products & Supplies
Electronics

TV & Video
Home Audio & Theater
Camera & Photo
Cell Phones & Service
Video Games
MP3 & Media Players
Car Electronics & GPS
Home Appliances
Musical Instruments
Home & Garden

Kitchen & Dining
Furniture & Décor
Bedding & Bath
Home Appliances
Vacuums & Storage
Home Improvement
Patio, Lawn & Garden
Pet Supplies
Sewing, Craft & Hobby
Grocery, Health & Beauty

Grocery
Natural & Organic
Gourmet Food
Health & Personal Care
Beauty
Toys, Kids & Baby

Toys & Games
Baby
Clothing (Kids & Baby)
Video Games for Kids
Clothing, Shoes & Jewelry

Clothing & Accessories
Shoes
Jewelry
Watches
Sports & Outdoors

Exercise & Fitness
Outdoor Recreation
Athletic & Outdoor Clothing
Team Sports
Bikes & Scooters
Golf
Fan Shop
All Sports & Outdoors
Tools, Auto & Industrial

Power & Hand Tools
Home Improvement
Plumbing Fixtures
Lighting & Electrical
Outdoor Power Equipment
Automotive
Motorcycle & ATV

Price:
1. Basically amazon follows bidding system wherein any customer can start bisd on any product starting from Rs. 1.
2. Along with this, customer can also purchase their preferred choice of product at the price charged by them.

Place:
1. amazon provide the facility of online shopping, so the best place to do shopping is sitting at home consulting with your girlfriend, mother, wife, daughter that what type of jewellery do they want.

Promotion:
1. Product is promoted by showing the best pictures and latest features of the electronic product on home page.
2. It also promote its products by displaying products as per festivals.

People:
1. amazon provides the facility of live chat with company's representative to solve our queries.
2. amazon had also its account on Facebook wherein customers can join them and ask for their personal queries also.

Process:
1. Process of selecting an item, bidding and doing payment is user friendly.
2. It provide all options of facility on its home page so that a new customer can easily get what he wants.
3. Customer can also open its account for regular shopping

Physical Evidence
1. amazon is promoting its products with the help of hoarding at public places like bus stand, railway station and highways.